Bernal Heights Image Problems

joan walsh

Ah, gentrification. While property values and a tide of trendy restaurants, bars, and professionals can change a neighborhood in a short time, perceptions take longer to shake.

Take, for instance, my neighborhood of 16 years, Bernal Heights. I hadn't thought of myself as living in a ghetto—until I called the proprietor of Add-a-Garage, one of the biggest companies behind the garage-building boom. His reply shocked me: "Oh, we don't give estimates over there. You people get bids but never get the work done."

When I told him that sounded like redlining—an illegal practice whereby banks refuse to write mortgages in low-income areas based on racial makeup—he said, "It's not redlining. I can choose where I do business." You mostly see Add-a-Garage signs, I realized, in Pac Heights and Noe Valley. I called the owner back, who reiterated, "I've figured a dozen jobs out there and we've never gotten one. It's not worth my time." Well. But even if Add-a-Garage can legally refuse to come to Bernal Heights, other contractors I contacted made bids. Home improvement thrives in Bernal, legal discrimination be damned.

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