July 2008
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Beijing, here they come: Nearly a third of the hopefuls swimming in the U.S. Olympic trials at the end of June wore TYR’s newly approved Tracer Rise swimwear. Made of polyurethane-coated fabric with muscle-contouring seams that compress swimmers’ butts and thighs, the suit (manufactured in Brisbane) finally solves a long-standing science problem, the company says: how to build a lightweight, non-absorbing, low-drag bodysuit. TYR is marketing its patent-pending technology, at $400 per suit, to professional athletes—but knowing what we do about the tenacity of Bay Area weekend warriors, they will follow. tyr.com
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